Reportingintermediate~30 seconds

Branded vs non-branded query share over time

Track what share of clicks and impressions come from people who already know your brand vs unaided demand.

The prompt

Copy this and paste it into Claude, Cursor, or any AI client connected to your GenieSeo MCP URL.

prompt

Analyse branded vs non-branded query performance for my main Search Console property over the last 6 calendar months.

Define a branded query as one that contains my brand name OR a clear misspelling/abbreviation of it. Infer the brand from my property's domain or ask me to confirm before running if it's ambiguous.

1. Monthly table: month, total clicks, branded clicks, non-branded clicks, branded share % of clicks. Then the same row pattern for impressions.
2. Compute the trend: is non-branded share growing or shrinking? By how much?
3. Show the top 10 NON-BRANDED queries gaining the most impressions in the most recent month vs 3 months ago. Include the page that ranks for each.
4. End with a 1-paragraph interpretation: what's the SEO story here?

Format as Markdown.

When to use it

Monthly or quarterly. A growing non-branded share means SEO is doing its job (capturing new audiences). A shrinking one means SEO is depending on brand demand.

What you get back

For each of the last 6 months: total clicks, branded clicks, non-branded clicks, branded share %.
Same split for impressions.
Top 10 non-branded queries gaining the most impressions.

How this runs

GenieSeo doesn't execute prompts — your AI client does. Make sure your MCP URL is connected to Claude, Cursor, Codex, or Antigravity. New here? Read the 60-second setup guide.