Branded vs non-branded query share over time
Track what share of clicks and impressions come from people who already know your brand vs unaided demand.
The prompt
Copy this and paste it into Claude, Cursor, or any AI client connected to your GenieSeo MCP URL.
Analyse branded vs non-branded query performance for my main Search Console property over the last 6 calendar months.
Define a branded query as one that contains my brand name OR a clear misspelling/abbreviation of it. Infer the brand from my property's domain or ask me to confirm before running if it's ambiguous.
1. Monthly table: month, total clicks, branded clicks, non-branded clicks, branded share % of clicks. Then the same row pattern for impressions.
2. Compute the trend: is non-branded share growing or shrinking? By how much?
3. Show the top 10 NON-BRANDED queries gaining the most impressions in the most recent month vs 3 months ago. Include the page that ranks for each.
4. End with a 1-paragraph interpretation: what's the SEO story here?
Format as Markdown.When to use it
Monthly or quarterly. A growing non-branded share means SEO is doing its job (capturing new audiences). A shrinking one means SEO is depending on brand demand.
What you get back
- For each of the last 6 months: total clicks, branded clicks, non-branded clicks, branded share %.
- Same split for impressions.
- Top 10 non-branded queries gaining the most impressions.
How this runs
GenieSeo doesn't execute prompts — your AI client does. Make sure your MCP URL is connected to Claude, Cursor, Codex, or Antigravity. New here? Read the 60-second setup guide.
Tags
- brand
- demand
- monthly
Frequently asked questions
How do I run the "Branded vs non-branded query share over time" prompt?+
Sign up for GenieSeo, connect Google OAuth, paste your MCP URL into Claude or Cursor, then copy the prompt from this page into a new chat. The model will call the relevant Search Console or GA4 tools automatically.
Does this recipe change my Google data?+
No. This recipe only uses read-only Search Console and GA4 scopes. It will not submit sitemaps or modify properties unless you use a separate write-enabled recipe.
What is a GenieSeo recipe?+
A recipe is a copy-paste prompt you run inside Claude, Cursor, or Codex after connecting your GenieSeo MCP URL. It tells the model which Search Console or GA4 tools to call and how to format the answer.
Do I need GenieSeo connected before using a recipe?+
Yes. Sign up at GenieSeo, approve Google OAuth, paste your personal MCP URL into your AI client, then paste the recipe prompt. Without MCP, the model cannot reach live Google data.