Reportingintermediate~30 seconds

Month-over-month traffic delta with cause analysis

Quantify what moved last month and decompose the change into the underlying drivers (queries, pages, devices, countries).

The prompt

Copy this and paste it into Claude, Cursor, or any AI client connected to your GenieSeo MCP URL.

prompt

Analyse my main Search Console property's performance for the last full calendar month vs the month before that.

1. Top-line table: clicks, impressions, CTR, average position. Show absolute values for each month and both absolute and percentage delta.
2. Top 5 pages contributing to any clicks gained, top 5 contributing to any clicks lost.
3. Decompose the total click change into how much came from:
   - changes in query mix (new queries / lost queries)
   - changes in page-level performance (same queries, different position)
   - device split shifts (mobile vs desktop vs tablet)
   - country split shifts
4. End with a 1-paragraph plain-English summary of the story.

Format as Markdown.

When to use it

Monthly review. Stops the conversation from being 'traffic is down' and starts it being 'traffic is down 8% because three pages lost rankings on these queries'.

What you get back

Total clicks, impressions, CTR, average position month-over-month with absolute and percentage deltas.
Top 5 contributing pages to any negative or positive change.
Decomposition: how much of the change came from query mix, page mix, device, and country shifts respectively.

How this runs

GenieSeo doesn't execute prompts — your AI client does. Make sure your MCP URL is connected to Claude, Cursor, Codex, or Antigravity. New here? Read the 60-second setup guide.