Reportingintermediate~30 seconds

Month-over-month traffic delta with cause analysis

Quantify what moved last month and decompose the change into the underlying drivers (queries, pages, devices, countries).

The prompt

Copy this and paste it into Claude, Cursor, or any AI client connected to your GenieSeo MCP URL.

prompt

Analyse my main Search Console property's performance for the last full calendar month vs the month before that.

1. Top-line table: clicks, impressions, CTR, average position. Show absolute values for each month and both absolute and percentage delta.
2. Top 5 pages contributing to any clicks gained, top 5 contributing to any clicks lost.
3. Decompose the total click change into how much came from:
   - changes in query mix (new queries / lost queries)
   - changes in page-level performance (same queries, different position)
   - device split shifts (mobile vs desktop vs tablet)
   - country split shifts
4. End with a 1-paragraph plain-English summary of the story.

Format as Markdown.

When to use it

Monthly review. Stops the conversation from being 'traffic is down' and starts it being 'traffic is down 8% because three pages lost rankings on these queries'.

What you get back

Total clicks, impressions, CTR, average position month-over-month with absolute and percentage deltas.
Top 5 contributing pages to any negative or positive change.
Decomposition: how much of the change came from query mix, page mix, device, and country shifts respectively.

How this runs

GenieSeo doesn't execute prompts — your AI client does. Make sure your MCP URL is connected to Claude, Cursor, Codex, or Antigravity. New here? Read the 60-second setup guide.

Frequently asked questions

How do I run the "Month-over-month traffic delta with cause analysis" prompt?+

Sign up for GenieSeo, connect Google OAuth, paste your MCP URL into Claude or Cursor, then copy the prompt from this page into a new chat. The model will call the relevant Search Console or GA4 tools automatically.

Does this recipe change my Google data?+

No. This recipe only uses read-only Search Console and GA4 scopes. It will not submit sitemaps or modify properties unless you use a separate write-enabled recipe.

What is a GenieSeo recipe?+

A recipe is a copy-paste prompt you run inside Claude, Cursor, or Codex after connecting your GenieSeo MCP URL. It tells the model which Search Console or GA4 tools to call and how to format the answer.

Do I need GenieSeo connected before using a recipe?+

Yes. Sign up at GenieSeo, approve Google OAuth, paste your personal MCP URL into your AI client, then paste the recipe prompt. Without MCP, the model cannot reach live Google data.