Find pages quietly losing traffic month over month
Surface content decay: pages where clicks have dropped 15%+ for 3 consecutive 28-day periods but are still indexed.
The prompt
Copy this and paste it into Claude, Cursor, or any AI client connected to your GenieSeo MCP URL.
For my main Search Console property, identify content decay across three consecutive 28-day periods:
1. Pull clicks for all pages across three windows: the most recent 28 days (period A), the prior 28 days (period B), and the 28 days before that (period C). Flag every page where:
- clicks in A are ≥15% lower than clicks in B, AND
- clicks in B are ≥15% lower than clicks in C.
Sort by total clicks lost (C minus A) descending. Show all three period click counts per page.
2. For the top 15 decaying pages, pull the top 5 queries still generating impressions in period A — these are the queries the refreshed content should still target. Include each query's impressions and average position.
3. Assign a refresh priority to each of the top 15 pages:
- P1: total impressions in period A ≥ 5,000 OR average position ≤ 20
- P2: total impressions ≥ 1,000 OR average position ≤ 50
- P3: everything else
Output a final triage table: page URL, P1/P2/P3, period A clicks, total decline %, top query.When to use it
Monthly content audit. Content decay is silent — rankings slip before traffic craters. Catching it 3 months early usually means a quick refresh, not a rewrite.
What you get back
- Pages with sustained click decline across 3 consecutive 28-day periods (15%+ drop each period), ranked by total lost clicks.
- Top 5 queries still driving impressions for each of the top 15 decaying pages — so you know what angle to keep.
- P1/P2/P3 refresh priority per page based on total impressions and whether the page still holds a top-100 SERP position.
How this runs
GenieSeo doesn't execute prompts — your AI client does. Make sure your MCP URL is connected to Claude, Cursor, Codex, or Antigravity. New here? Read the 60-second setup guide.
Tags
- content-decay
- traffic-loss
- refresh
Frequently asked questions
How do I run the "Find pages quietly losing traffic month over month" prompt?+
Sign up for GenieSeo, connect Google OAuth, paste your MCP URL into Claude or Cursor, then copy the prompt from this page into a new chat. The model will call the relevant Search Console or GA4 tools automatically.
Does this recipe change my Google data?+
No. This recipe only uses read-only Search Console and GA4 scopes. It will not submit sitemaps or modify properties unless you use a separate write-enabled recipe.
What is a GenieSeo recipe?+
A recipe is a copy-paste prompt you run inside Claude, Cursor, or Codex after connecting your GenieSeo MCP URL. It tells the model which Search Console or GA4 tools to call and how to format the answer.
Do I need GenieSeo connected before using a recipe?+
Yes. Sign up at GenieSeo, approve Google OAuth, paste your personal MCP URL into your AI client, then paste the recipe prompt. Without MCP, the model cannot reach live Google data.